Blog Posts Process Management

Apple: The First Hope-Based Company

Blog: Forrester BPM Center of Excellence

It was a good day for Apple. Today’s Apple announcements largely consisted of modest, incremental improvements to its established line of products. But it also signaled Apple’s intention to take a leadership position in the future of business, a shift away from products, beyond services, to hopes. To explain, I’ll go back in time. Twenty-two […]

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