Answer Four Questions Before Your Brand Jumps On The Metaverse Bandwagon
Blog: Forrester BPM Center of Excellence
Gap is the latest brand to set up shop on Roblox. But despite what the headlines say, the brand isn’t activating in the metaverse — it doesn’t exist today. No singular immersive platform is the metaverse yet. And that’s okay. While the actual metaverse is years away, now is a good time for brands to […]
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