Announcing The Forrester New Wave™: B2B Conversation Automation Solutions, Q3 2022
Blog: Forrester BPM Center of Excellence
Marketers and technology vendors alike are rethinking approaches to engagement and enablement in response to the consumer-like behaviors of B2B buyers, heightened expectations for digital experiences, and the demands of a modernized workforce. The ability to automate conversational interactions using chatbots and virtual assistants (VAs) is one of many business requirements for organizations looking to […]
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