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Contributed on August 11, 2023
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Announcing Forrester’s Embedded Conversation Automation Landscape for B2B Marketing

Blog: Forrester BPM Center of Excellence

Conversational AI, chatbots, and automated marketing are not new to B2B marketing technology stacks.  B2B marketing organizations leverage conversation automation solutions (CAS) to better understand and enable buyers, customers, and internal teams by integrating signal-responsive conversations into existing workflows, tactics, and content experiences that span the full customer lifecycle. Conversation automation is quickly becoming integral […]

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