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Amazon Prime, a loyalty program by any other name…

Blog: Forrester BPM Center of Excellence

A few weeks ago, Jeff Bezos revealed in the annual shareholder letter that Amazon Prime now has over 100M members. But even more noteworthy than its size is its revenue impact. In 2017, Amazon shipped more than $5B items through Prime. Now, Amazon Prime isn’t like other loyalty programs you see in the marketplace. For […]

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