Alphabet Acquisition of Fitbit Makes Sense for Both Companies, and the Wider Healthcare World
Blog: Forrester BPM Center of Excellence
Author(s): Julie A. Ask, Frank E. Gillett, and Jeff Becker Alphabet announces it will acquire Fitbit for $2.1 billion. This acquisition will improve Alphabet’s health and wellness offerings and makes it more competitive. Forrester forecasts that smartwatch sales will surpass those of fitness trackers in 2020, with Apple Watch being the market leader. If Alphabet […]
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