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Agency Culture — Both Superpower and Achilles Heel — Is About to Change

Blog: Forrester BPM Center of Excellence

Marketing agencies’ infamous environment – both vibrant and relentless – is decisively undergoing a cultural makeover in how its workers work, where they work, who leads the work and what tools they use to create it. Agency culture is simultaneously their Superpower and Achilles Heel. Well known to be vibrant enclaves of creativity where savvy communication […]

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