Adobe Summit 2018: Unleash The Experience Makers!
Blog: Forrester BPM Center of Excellence
“Make experience your business,” Adobe’s rallying cry, is timely. Today, B2B and B2C customers observe a brand’s overall experience, not simply select products or touchpoints. As a former marketer now analyst covering social networks, online communities, user-generated content (UGC), and ratings and reviews, I encourage B2C marketers to create customer-driven experiences corresponding to specific audience […]