Blog Posts Process Management

Adapt Your In-person B2B Event Strategy Or Lose Audiences

Blog: Forrester Blog for Business Process and Applications Professionals

In-person events are an essential part of an integrated event mix, however, attendance levels are down when compared to pre-pandemic levels, and macro-environmental changes over the past three years have changed in-person events forever. 2022 saw a precipitous increase in event costs with the average cost per attendee around 25% higher compared to 2019. At […]

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