Acquiro Leads Sales Data Quality and Innovation with TIBCO
Blog: The Tibco Blog
Acquiro’s software-as-a-service LeadFUSION Suite validates and enriches sales leads, maintains data accuracy, and manages the lead demand-generation value chain to help clients effectively find and close new business.
The company aims to be the definitive solution for improving data quality for the marketing technology segment. By one measure, 27% of sales reps’ time is spent sourcing and researching data about a customer that they should already have. Acquiro solves that problem by providing data upstream of the prospecting activity, so reps’ time is hopefully spent increasing revenue.
“I’ve known TIBCO for many years,” said CTO Mark Elder. “They process hundreds of millions of transactions a day for big banks and insurance companies—and our business requires serving several hundred customers who each might have 100,000 or 200,000 records or more that need to be managed. We needed speed, reliability, scalability, and loose coupling because we’re constantly adding and removing data sources, specialized tools for data manipulation, and a variety of global information services.”
Acquiro implemented TIBCO Clarity, TIBCO Patterns, and TIBCO MDM. Read how, for one customer, it enriched the 91% of leads they discarded because of lack of information, injected them back into their CRM system in seconds or minutes, and increased their actionable lead count by 70%.
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