process management blog posts

A Sponsorship Reality Check: 5 Common Myths Debunked

Blog: IMA Blog

Nothing is as important to project success as Sponsorship. Nothing. But, unfortunately, securing lasting, active Sponsors is one of the biggest hurdles faced by Change Agents during any organizational change. In order to help you secure Sponsors for your next project, we’ve put together a list of the top 5 Sponsor-related myths-- and a reality check to go with each one.