A Little Data Can Have a Big Impact on Customer Engagement
Are you using your customer data to full advantage? You might be surprised at the difference you can make in customer engagement by applying the data you already have to help your customers.
I recently spoke with Customer Experience Report about an experience I had at a Japanese hotel where employees applied the data they had about me and presented me, at my breakfast table, with a black swimming cap I didn’t even realize was missing. Imagine my happiness when I realized I would not have to turn my room upside down looking for it later.
What did they do that was so special?
They simply applied the data they had about me to provide me with an exceptional experience. It probably wasn’t even that difficult to do—and it doesn’t have to be. Keep reading for how going the extra mile for your customers can help you keep your customers—and maybe even turn them into advocates.
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