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A Consumer “Tech-celeration” Is Advancing Behaviors But Straining Emotions

Blog: Forrester BPM Center of Excellence

The crises of 2020 turbocharged consumers’ technology adoption and usage. While the pace of change is impressive, consumers’ swift adaptation to life among screens is not entirely radical. Over 23 years of Forrester Analytics’ Consumer Technographics® data has proven that consumers have an insatiable capacity to adopt and use technologies that expand the four forces […]

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