6 things for marketers to keep in mind as the third-party cookie crumbles
Blog: OpenText
2023 will be the year the cookie crumbles. Google announced plans to delay the phase-out of third-party cookies in Chrome, giving marketers just a bit more time to prepare. But does that mean brands are ready? Nearly half (49%) of all US digital media professionals polled by Integral Ad Science in October 2020 cited third-party …
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