6 Reasons Why EdTech Companies Should Invest in eLearning Localization
Blog: MattsenKumar Blog
As the world becomes increasingly globalized, the need to provide education in multiple languages and cultures becomes ever more important. EdTech firms are beginning to recognize this and are taking steps to ensure their technology can meet the needs of a diverse range of learners. One of the most effective ways to do this is through the localization of educational technology or eLearning localization. In this article, we will explore why EdTech firms need to invest in eLearning localization and the benefits it provides to both learners and the companies themselves.
For those who don’t know, eLearning localization is a process where study materials are changed to be understandable and relevant to a specific culture and language. This includes changing things like colors, currencies, and words so that people in that culture can understand the materials.
eLearning Localization: A Must for EdTech Companies
The modern digital age makes eLearning localization an absolute necessity for EdTech companies. Doing so can widen their reach to a larger audience, boost user engagement, decrease overhead costs, help them remain compliant with global regulations, and much more.
Let’s discuss in detail the 6 reasons why EdTech firms need to invest in eLearning localization.
1. Reach a Global Audience
In 2020, the size of the global eLearning market was estimated to be $197.00 billion, and it is predicted to expand to $840.11 billion by 2030, witnessing a CAGR of 17.5% between 2021 and 2030. To capture even a minuscule percentage of that market, EdTech companies must invest in eLearning Localization.
An EdTech firm that does eLearning localization can provide localized content in the language and cultural context of the target audience. This means that the content can be tailored to meet the needs and preferences of the target audience. This is particularly important in global markets, where language barriers can easily prevent effective communication.
It also allows companies to provide content that is accessible and optimized for different devices. This is also very important in the global market, where different devices are used for different purposes. For example, in countries such as India, where mobile devices are more prevalent, localized content can be optimized for mobile screens, making it easier for learners to access and engage with the content.
2 . Improve Learning Outcomes
It is a known fact that eLearning offers more flexibility than the traditional method of teaching. It allows students to choose their own learning pace and customize their learning experience. This helps them to focus on topics that are of particular interest or relevance to them and gain a deeper understanding of the material.
Studies have demonstrated that learners are capable of learning more quickly when educational materials are presented in their native language. By taking this approach, EdTech firms can guarantee that learners are able to comprehend and retain the content more effectively, resulting in improved learning outcomes.
When educational materials and content are not localized, they may be difficult for students to understand or relate to, which makes them difficult to remember. Localizing educational materials and content allows students to make connections to their own lives, cultures, and contexts, which can help them better understand and remember the material.
3. Increase Engagement
Localized eLearning materials can help to increase learner engagement, as learners are more likely to be interested in the content presented in their native language.
Localization allows for an increased level of personalization. By localizing content, EdTech firms can make sure the language and terminology used in the study materials are relevant and appropriate for their culture, language, and level of understanding. This helps learners better understand and interact with the content, thus increasing engagement.
4. Improves Accessibility
EdTech firms can create a more inclusive learning experience by offering their eLearning content in multiple languages and making it device-agnostic. This would enable learners to access the material regardless of their language proficiency or the type of device they have. Additionally, providing content in different formats, such as audio, video, and text, can help ensure that all learners can access the information, regardless of their ability, literacy level, or any other barrier they may have.
Localizing eLearning materials can help EdTech firms comply with local laws or regulations in different countries where they are operating.
In some countries, there are laws and regulations in place that require content to be localized in order to be legally available. By localizing content, EdTech companies can ensure that they are in compliance with these laws and avoid potential fines and penalties.
6. Reduce Costs
Localization is an increasingly popular approach for reducing costs in the EdTech industry. By localizing existing eLearning content for different markets, organizations can save time and money that would otherwise be spent on creating a brand-new course from scratch.
It can also reduce the costs of marketing and customer support. By providing localized materials, the EdTech firm can reach a wider audience and spend less money on marketing and customer support. Additionally, customers will be more likely to purchase if they can understand the content and feel that it is tailored to their needs.
In addition to reducing costs, localization can also help EdTech firms increase profits. By providing content that is more likely to be understood, customers are more likely to complete the course or program, leading to higher completion rates and increased revenue. It can also help increase customer loyalty, leading to more repeat customers and increased sales.
In conclusion, investing in eLearning localization is a great way for EdTech firms to reach a global audience, have better learning outcomes, increase engagement, improve accessibility, be in compliance with local laws and regulations, and reduce costs. It is an important step in the evolution of the EdTech industry and a necessary component in the success of any online learning platform. Localizing eLearning content ensures that learners around the globe can access and interact with the material in their native language, improving the overall learning experience. Ultimately, eLearning localization is one of the best methods to gain a competitive edge in the rapidly advancing EdTech industry.
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