6 Metrics That Matter For B2B Marketers And 6 Bonus Fun Facts
Blog: Forrester BPM Center of Excellence
In 2017, 92% of global B2B marketing decision makers said that improving the ROI of marketing or effectiveness of marketing would be among their top marketing initiatives over the 12 months that followed. Turns out this was a bit of a pickle, because 77% of the same group of respondents said that lacking the ability […]
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