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5 Things We Learned About The Untapped Potential Of Loyalty Programs To Improve CX

Blog: Forrester BPM Center of Excellence

In Episode 154 of CX Cast (subscribe!), we were excited to have our colleague, Principal Analyst Emily Collins join us to talk about loyalty programs, and their influence on customer experience. Here are 5 things I learned during our conversation:  Airlines started it. Loyalty programs started 30 plus years ago in the airline industry, as a reaction to deregulation. Without strict […]

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