5 reasons why enterprises are choosing Microsoft Dynamics CRM 2015

Blog: Professional advantage - BPM blog

When Microsoft Dynamics CRM 2015 was released late last year, it got people talking for all the right reasons.

With an improved user interface, enhanced mobile capabilities and better business process automation, we’ve seen consistent demand for Dynamics CRM 2015 since its release.

Here are five reasons why enterprises are choosing Microsoft Dynamics CRM 2015 over other CRM products.

1. Microsoft Dynamics CRM is a Gartner magic quadrant leader

If there’s one way to make an enterprise IT decision-maker pay attention, it’s being identified as an industry leader by research firm Gartner.

Both Dynamics CRM and Dynamics CRM Online (the cloud version of Dynamics CRM) were listed as leaders in the most recent Gartner magic quadrant for sales force automation. According to Gartner, Dynamics CRM ranked highly “on the strength of product capabilities, interoperability with Microsoft Office 365 and end-user satisfaction.”

It’s high praise from Gartner, but it’s more than just a compliment. It’s a signal to those at the top that Dynamics CRM 2015 leads the way in enterprise-level CRM solutions.

2. More deployment options

We’re told time and time again that the future of CRM is cloud. And while that may be true, Dynamics CRM is one of the few enterprise-level CRM solutions that recognises not all organisations are ready to go there just yet.

Where other CRM solutions are cloud-only, Dynamics CRM 2015 can be deployed on-premise, in the cloud or as a partner-hosted solution. And if you’re an Australian enterprise, Microsoft’s Sydney and Melbourne data centres mean you get the flexibility and convenience of the cloud without worrying about storing data overseas.

3. Standard Microsoft functionality

Almost everyone has used Microsoft software at some point. From Outlook to Word and even PowerPoint, employees are generally familiar with how Microsoft products look, feel and function. Dynamics CRM 2015 uses the same standard Microsoft functionality, which makes it much easier to learn.

We’ve seen enterprises select Dynamics CRM 2015 and other Microsoft products over competitor offerings purely because they know employees will pick up the basics quickly. This means they can spend less time and money on training and start getting a return on investment faster.

4. Capitalising on existing Microsoft investments

The latest Dynamics CRM release signifies Microsoft’s shift from stand-alone CRM to viewing CRM as part of a broader solution set. While Dynamics CRM has traditionally been a platform for turbocharging sales, marketing and customer service, the latest version has the potential to transform all aspects of your organisation.

For enterprises that already use Microsoft Office, Outlook, Power BI and other solutions like Skype for Business, this is an attractive proposition. With better integration across the Microsoft stack, enterprises using Dynamics CRM are better placed to collaborate and share information from sales and marketing, customer service and other business units.

5. Competitive, transparent pricing

When it comes to enterprise software, few vendors explain pricing in simple terms. Dynamics CRM 2015 is different.

Microsoft offers a per-user, per-month price for all of Dynamics CRM. This pricing is flexible and can be scaled up or down to suit changing business needs.

Dynamics CRM is also competitively priced. The list price for Dynamics CRM Online is just $65 per month, well below other enterprise-grade CRM solutions.

What’s more, enterprises using Office 365 may already have access to Microsoft Dynamics CRM Online. Instead of buying additional licenses, these organisations can add Microsoft Dynamics CRM to their monthly subscription for a small additional fee per Dynamics CRM user.

Dynamics CRM Online customers will also save money by eliminating expenses such as servers, additional hardware and annual maintenance.

Have you made the switch to Dynamics CRM 2015?

This blog was written by Brad Tattersall for http://blog.pa.com.au. For more information, go to http://www.pa.com.au/products/microsoft-dynamics-crm/

You can read more about Professional Advantage and Microsoft Dynamics CRM here.