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5 Reasons to Use a Third Party Integration Tool to Integrate Marketo

Blog: The Tibco Blog

Marketo is a proven leader in lead nurturing. However, if you want to get the most out of it, you need to surround Marketo with value-added tools that enhance its performance. To do that, you need a bridge.

The native integration that comes with Marketo and your other SaaS apps will not suffice—you need a third party integration platform that is robust enough to move data in and out and act as the “hub” between all of your services.

A good third party integration platform allows you to connect Marketo to any software, application, or device both in the cloud and on-premises. It can help you create powerful bi-directional integrations to maximize the value of your marketing solutions.

By using a third party integration platform, you save your company time from having to not construct their own integrations. An integration platform is created by integration experts familiar with the pitfalls that come with the process, allowing you to prevent and troubleshoot problems very quickly. Besides the many technical benefits, there are several key enhancements that a good third party platform can bring to the table with Marketo.

With a great integration platform, you can enhance Marketo for a number of benefits, including:

— Improved lead quality
— Better targeting for campaign messaging
— Single source for all lead informations in one system
— Ability to track leads all the way from contact to a signed deal
— Automation of tasks to save time, money, and prevent human errors

You can learn more about how to enhance Marketo with a good integration in TIBCO’s recent e-book: Don’t Gamble on Integration: 5 Ways to Improve Marketo.

In this paper, we’ll show you why TIBCO Cloud Integration is a great choice to integrate Marketo with everything in your organization. A developer or a business user can learn TIBCO Cloud Integration within a few hours, staying in their environment of choice and working with their preferred programming language (though no code is needed). With the use of TIBCO connectors, the Marketo integration is even easier.

TIBCO Cloud Integration gives you control to choose which objects in Marketo and how to synchronize. It supports synchronization of more than 2 systems—i.e. synchronization of data and documents from Marketo, a CRM, and a CMS—in a single integration. We get you up and running quickly with an extremely fast time to market. And, if you need changes, you can make them yourself right from the interface.

TIBCO gives you a flexible, powerful, and affordable solution for all your integration needs, even as they evolve. Try it out for yourself.

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