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Contributed on January 28, 2021

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3 Primary Focus Areas for a Digital Transformation Endeavors

Blog: NASSCOM Official Blog

The world-renowned technology research firm, Gartner, has predicted a strategic focus on Digital Transformation in the coming years and that focus is appropriate. If businesses are to improve productivity and the quality and timeliness of decisions; if business leaders are to ensure a sustained competitive position and retain customers and employees, it is imperative that these businesses focus on improving data literacy and initiate a comprehensive Digital Transformation (Dx) strategy.

“Digital Transformation cannot be achieved simply by declaring that initiative. Processes, workflow and technology must support the concept.”

To enable Digital Transformation, a business must consider and address all areas of the business, all stakeholders and crucial participants. Areas of focus should encompass:

1. Technology

• Infrastructure
• Software
• Analytics Solutions
• Hardware
• Network
• Mobility and Devices
• Security and Compliance

2. Enterprise Culture

• Process
• Workflow
• Data Literacy
• Analytics
• Roles and Responsibilities
• Team Member Evaluation and Assessment

3. Participant and Perspective

• Employees/Team Members
• Suppliers
• Partners
• Vendors
• Customers
• Stakeholders

Digital Transformation cannot be achieved simply by declaring that processes, workflow and technology must support the concept. Rather, Dx must be supported by management, senior executives and champions across the enterprise. It must engage IT teams, partners, suppliers and training organizations to engender an environment where everyone is applying a mindset, and the digital tools and techniques required to achieve the promise of the concept.

Not the least of these considerations is the ability to implement and enable augmented analytics in the Digital Transformation initiative. With simple, intuitive augmented analytics tools, business users can gain insight into the past and predict the future and the business can transform users into Citizen Data Scientists. This facet of Dx allows the business to incorporate the digital approach and fact-based decisions into the day-to-day process of assessing problems and identifying opportunities and encouraging collaboration and data sharing.  The business can support the changing enterprise and all the moving parts with analytics tools that offer guidance and recommendations to support business users with tools that support data governance and enable integrated data analytics across all business units and skill levels.

“If your business is trying to build a foundation for the future, Digital Transformation is a focus worthy of attention.”

These are just some of the ways in which a business can enable Digital Transformation and move the organization and its team members toward a more streamlined, tech savvy environment where every business user, manager and IT team member has the tools needed to fulfill their roles and responsibilities and where data is shared and leveraged to make decisions, theorize and test ideas and solve problems.

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