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2021 In Review: A Recap of the Shifts That Every Sales Leader Should Know About

Blog: Forrester BPM Center of Excellence

2021 brought monumental shifts to the B2B sales world. Throughout the year Forrester’s B2B Sales Executive service published key research on how sales leaders should address these changes, and we’ve highlighted that research below. B2B Buying is Changing and Sales Needs to Quickly Adapt Many changes in B2B selling are a result of shifts in […]

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