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2021年预测:B2B营销人员打造数字化路径,拉近与企业距离

Blog: Forrester BPM Center of Excellence

2020年的大部分时间里,B2B营销专家对于预测当下都无从下手。去年我们在公共卫生、社会和商业方面经历了前所未有的动荡,也是在该背景下以往积累的智慧与精心挑选的数据突然变得不那么可信。和其他人一样,Forrester的B2B营销团队也在问同一个问题:现在到底什么管用?点击“阅读更多”了解具体细节。

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