$122 Billion: The Marketing Technology and Services Investment Sticker Shock
Blog: Forrester BPM Center of Excellence
At $90 Billion today and growing to $122 Billion by 2022, CMOs are pouring budgets into investments which align their organization’s operations with greater customer and experience focus. Planning and budgeting for the technology and services investments supporting these goals stands as a critical task for CMOs and will only get harder in the future. […]
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