FORRward: A weekly read for tech and marketing execs
Blog: Forrester BPM Center of Excellence
Innovation Schminnovation The Wall Street Journal recently published an op-ed titled “Beers, Bras, and Brats“. This is a story about the perils of businesses who rest on their laurels. Brands like Kraft Heinz, Anheuser-Busch and Victoria’s Secret have enjoyed decades of success in their respective markets. But all of their stocks have dropped 30% or […]
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