Real-Time Customer Experience
Blog: Forrester BPM Center of Excellence
When I first saw buttons at Heathrow that let travelers give instant feedback on how they were feeling, I laughed. Measuring and refining customer experience is about long-term strategy, not raw takes on what’s happening now. I was wrong. Forrester’s Customer Experience Index shows that most companies are stuck at “poor” or “very poor” levels […]
Leave a Comment
You must be logged in to post a comment.