Invest In A Cross-Channel Marketing Hub To Elevate Your Campaign Strategy
Blog: Forrester BPM Center of Excellence
Empowered customers expect seamless cross-channel experiences. B2C marketers must understand customers and create value exchanges in their individual moments of need. That’s a tough job if your martech ecosystem is overly complex or badly integrated – or both. A cross-channel marketing hub (CCMH) can help marketers overcome data and channel integration complexity to consistently engage […]
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