Healthcare Insurers Must Address Trust, Disruptive Competitors And Platform Modernization To Meet Evolving Consumer Expectations in 2022
Blog: Forrester BPM Center of Excellence
The headwinds that rocked health insurers throughout 2021 persist unabated as 2022 nears. As the calendar year approaches its terminus, insurers must remain nimble, deliver on their brand promise and address immediate competitive threats as legislative requirements loom. In 2021, a plurality of trends emerged for healthcare insurers: Insurers are homing in on measuring and evoking trust from members. Health insurers continue to evolve as wellness companies, but member trust remains elusive. In 2021, 59% of consumers reported trusting their insurer to […]
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