Predictions 2021: Strong CMOs Will Own Their Companies’ Regrowth
Blog: Forrester BPM Center of Excellence
In 2021, we expect to see an obvious separation of CMOs who are leaders — those who recognize that 2020 launched a new chapter for the way commerce works, from CMOs who are outdated — those content to run promotions, sales support or media buying teams. Companies without a CMO leader won’t survive.
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