Getting Consumers Beyond Simple Tasks On Smart Speakers Is Challenging
Blog: Forrester BPM Center of Excellence
Virtual assistants such as Amazon’s Alexa, Apple’s Siri, and Google Assistant are among the set of emerging personal technologies that Forrester clients ask us about, especially as consumers embrace smart speakers. Forrester forecasts (US and EU-5) the rapid adoption of smart speakers by households. But Forrester Analytics’ Consumer Technographics® data shows that consumers still use […]
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