Beware Of The Confusion: VoC Solutions Deliver More Horsepower Than What CRM Can Do
Blog: Forrester BPM Center of Excellence
Lately, we’ve received many questions about whether customer relationship management (CRM) vendors, specifically Salesforce, can do the same things that customer feedback management (CFM) platforms and voice-of-the-customer (VoC) specialists can do. The short answer is no. (They can, however, complete some of the actions.) When Salesforce acquired Tableau back in June, the acquisition wasn’t a […]
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