IoT Takes Service-Based Business Models To Less Expensive Assets, But The Organizational Change May Prove Too Difficult For Many
Blog: Forrester BPM Center of Excellence
Rolls-Royce began shifting its business model away from selling expensive metal, plastic, and carbon fibre products (jet engines) towards delivering the service of miles flown way back in 1962. Now, with TotalCare, the company earns more than half of its revenues from delivery of a service, not sale of a product. Rolls-Royce is not alone. […]
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