FORRward: A Weekly Read For Tech And Marketing Execs
Blog: Forrester BPM Center of Excellence
Nike Wins The (Marketer’s) Golden Boot Turns out Nike was not an official World Cup Sponsor. Could have fooled us. Nike dominated viewer attention just as the US women dominated the field. According to social listening platform Talkwalker, Nike owned > 48% of sponsor social mentions during the tournament. The cleverness of Nike’s strategy was […]
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